Privileges



We always say that we are figli d’arte – arte meaning guild.
Not just of one, and not always the same. According to the times, we gravitated towards the one with the greatest political clout: wool in the Fourteenth-Fifteenth centuries; silk in the Fifteenth-Sixteenth. In the depth of our souls we are still silk merchants.
I hear an objection: ‘Should you not rather say vintners, given your present activity?’. A legitimate criticism; indeed, an illustrious Florentine lineage, famous worldwide for its wines, brags about one of its ancestors’ haven been a member of the Vintners Guild. For publicity reasons, this may work; besides, it relies on the general public’s ignorance of Florentine history, since the aforesaid ancestor was, by all means, the black sheep of the family: the vintners were part of a Minor Guild and thus denied most chances for political advancement. Unlike those involved in wool or silk, who instead had ample possibilities.
‘Right, right’ The above expert could comment ‘However, the family you mentioned at least has a historical precedent in its favour’. Ah, what a pure soul, who forgets the wiles of the Florentines of old. There was more than a way for someone who, in theory, belonged to a Minor Guild to enter a Major one. Take for example the armourers: quite a number of the latter where in the Silk Guild, with the excuse that cuirasses were often lined with velvet. We are not different, for our wine is like silk; rough, yet soft when raw; shiny and velvety when refined. Try it for yourself.
For this reason, we rightfully take our place in the Silk Guild, inviting you to join this this silken-enoic concert of ours. Keeping with tradition, we have revived the three ranks of the ancient Florentine guilds: apprentice, journeyman and master. There also existed the rank of Grand Master, but that was a tongue-in-cheek title given to heavy-weight politicians. Maybe, after a few glasses of Villa Calcinaia, you may believe to be the reincarnation of Lorenzo de’ Medici.


So, choose your role in the Guild and discover your preferred purchasing conditions:

3. APPRENTICE

By registering with the Conti Capponi Wine Club you automatically obtain the status of Apprentice.
You will be entitled to a 5% discount on the purchase of products available in the Conti Capponi Wine Club catalogue for purchases up to of 499.99 euros.
You will receive our newsletter to keep you updated on our activities.
The Apprentice status does not expire.

2. JOURNEYMAN

With a minimum purchase of 500.00 euros, which can also be formed by multiple purchases over the course of a year, you will become a Journeyman.
After reaching this level you will be entitled to a 10% discount on the following products and services:
- to purchase the products available on the Conti Capponi Wine Club catalogue;
- to make reservations for tastings, lunches and dinners with a guided tour of the Villa Calcinaia Winery, owned by the Capponi family since 1524, located in the heart of Chianti Classico;
- to book accomodation in the farm cottages located on the Villa Calcinaia estate (Greve in Chianti) or in the apartments of Palazzo Capponi alle Rovinate, located in the historic center of Florence and seat of the Capponi family since the beginning of the XV century.
The Journeyman status has an annual duration starting from the date of the appointment. It is renewed for the following year with the minimum purchase of 500.00 euros between all the products and services offered by Villa Calcinaia and Palazzo Capponi alle Rovinate.

1. MASTER

With a minimum purchase of 1000.00 euros, which can also be formed by multiple purchases over the course of a year, you will become a Master.
After reaching this level you will be entitled to a 10% discount on the following products and services: - to purchase the products available on the Conti Capponi Wine Club catalog;
- to make reservations for tastings, lunches and dinners with a guided tour of the Villa Calcinaia Winery owned by the Capponi family since 1524, located in the heart of Chianti Classico;
- to book accomodation in the farm cottages located on the Villa Calcinaia estate (Greve in Chianti) or in the apartments of Palazzo Capponi alle Rovinate, located in the historic center of Florence and seat of the Capponi family since the beginning of the XV century.
The Master status has an annual duration starting from the date of the appointment. It is renewed for the following year with the minimum purchase of 1000.00 euros between all the products and services offered by Villa Calcinaia and Palazzo Capponi alle Rovinate.

For more information, contact us at commerciale@villacalcinaia.com